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Calculating the ROI of a barcode verifier is easy, but make sure all costs are included. Barcode verifiers pay for themselves. That is a fact based on many cases and reports from verifier users. But use cases differ significantly. While a verifier in Company A could pay for itself within days of ownership, it could take weeks or months, perhaps longer at Company B.

Vision systems with a verification-like barcode inspection can also claim a legitimate ROI capability. Given the  high cost of inline systems, the break-even point will take longer to reach. That does not make either offline or online verification better. “Better” is measured by how well, how accurately and how consistently the system detects and flags problem barcodes and keeps them from escaping and doing damage.

A verifier sold to an error-prone, low quality printer will experience a faster ROI than the same verifier sold to a quality-oriented printer. Is that “better?” Better often means different things to different people. In a true quality-focused culture, it should mean the same thing to sales, client services and accounting. A barcode verifier in a quality-focused company will take longer to self-amortize. Is that worse? It is the wrong question for the same reason that “verifiers are too expensive” is the wrong reason not to have one.

No time to do it right; unlimited time to fix it

In one of my first real jobs, I worked for a manufacturer who measured success by output alone. More was better. There was constant pressure to get the product out, but when a low quality product came back for rework, there was an unlimited amount of time to fix it. It made no sense then and it makes less sense now. Today we have better tools, limited labor, resources that are more expensive and tighter delivery schedules.

Calculate the cost of barcode errors. Here are some pre-verifier points:

  • Number of quality exceptions per month
  • Cost to resolve

Add the cost of a barcode verifier:

  • initial installed cost, inline or offline
  • monthly operator cost
  • system software updates, calibration and re-certification

ROI = (old exception costs) – (New exception costs) including:

  • new number of quality exceptions per month
  • cost to resolve

The difference between pre-verifier cost exceptions and post-verifier exceptions, plus the cost of prevented exceptions is the ROI. This is new money that goes directly to the bottom line.

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Intangible costs are real costs

Future quality exceptions that the verifier prevents are an intangible cost. Estimate these costs to arrive at a realistic ROI, and add estimated loss of future business and damage to reputation as costs prevented by the verifier.

This is highly generalized, so there are  important provisos:

  • Verifier must be an ISO compliant device. A non-compliant verifier offers few-to-none of the protections of a certified, compliant verifier.
  • Regular reflectance calibration. Most ISO compliant verifiers come with a reflectance calibration card which must be replaced annually.
  • ISO certification must be up-to-date.
  • Verifier software must be up to date.

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3db Barcode Testimonial

Our company (an advanced software company) recently worked with Barcode Test to source a barcode verifier.  Not long ago, we were awarded a contract requiring products to be marked with IUIDs in accordance with MIL-STD-130.  For that standard, marking labels must pass a verification test that evaluates many variables (contrast, size, clarity, syntax, modularity, and more).  After a thorough search, we reduced our options to a select few.

In our search for a verifier, the Axicon line caught our attention.  Barcode Test is our regional reseller for this product.   From the beginning, they were very prompt with their responses.  We ended up having a quick call with John Nachtrieb to go over our needs.  John was extremely easy to work with and provided a lot of great information.  He was very knowledgeable on the matter and was quick to offer up a demo unit (free of charge).

Upon receiving the demo verifier and testing it, a few questions arose.  John joined a call with us and answered all our questions.  Ultimately, the Axicon verifier wasn’t the best fit for us, so we shipped the demo back.  John was completely understanding.  A few weeks later, Barcode Test reached back out with another possible verifier for us to try.  While they didn’t sell that brand, they just wanted to help us find the best option that met our needs. They even offered to send us the unit that they have in-house to see if it worked to our liking. 

Barcode Test is truly a great company to work with.  Their service and willingness to help the customer are far beyond what you typically get from other companies.  They are experts in barcode quality assurance and seem willing to help in any way they can (even if that means not getting a sale and recommending another option that better fits the customer’s needs).  If anyone is in the market for barcode verification/scanning services or products, I would highly recommend giving Barcode Test a call.

Regards,

Production Manager