It is a natural assumption to think that all barcode verifiers are the same. They all perform the same basic function. The same thing can be said for a car, a dentist, or a restaurant–they are obviously not all the same. You want a car that’s reliable, easy to use, and keeps you safe. You want a dentist who diagnoses, resolves, and prevents problems. You want a restaurant that is consistent, friendly, and trustworthy. Ultimately, you want value for your money.
Buy Initial Value
You want these same attributes in a barcode verifier. And perhaps a few more attributes as well.
A most basic requirement is reliability and competence. Like a car, you want a verifier that’s reliable and protects you. ISO compliance is a basic requirement in a barcode verifier, but not all verifiers have this certification. If you don’t ask, the sales rep probably won’t tell you—or you’ll get a complicated answer to your simple question. Beware!
A verifier should inform you about any issues with your barcodes that fall short of optimal standards. That doesn’t mean you want perfection. You don’t need perfection. You need information to see and solve a situation before it becomes a problem. A verifier that reports trending (not all of them do) shows you a gradually deteriorating parameter. Knowing that gives you the opportunity to fix it before it becomes a problem.. That’s value!
Not everyone is an engineer. Look for a verifier with a friendly and intuitive user interface. Ease of use shouldn’t sacrifice competence. A smart interface can automate many verifier settings. You don’t want to manually configure everything.
Buy Ongoing Value
You found the right barcode verifier—congratulations. You are not done yet. Just like your car, your dentist, and your favorite restaurant, you’re going to live with that verifier for a long time. Now, find the right distributor.
Here are some important questions to help yo find the right one:
- What is their response time?
- How long is the warranty? What does it cover?
- What maintenance is recommended?
- Can you do it yourself, or does it require sending your verifier back to the factory?
- How long does that take? How much does it cost?
- Can you get a rental unit while your verifier is away?
Ask the sales rep about support, if you need help with installation and calibration, or if you have a problem or a technical question.
If they are just a sales organization, they don’t want to hear from you after the sale, but they may not say so plainly. Listen carefully.
Buy Trust
The answers to these questions are important. Listen carefully. Equally important is the credibility of those answers. Do they inspire confidence? Do you trust them? Will you get the same answer when you have a critical question—or an emergency? Trust shouldn’t cost more, but it’s invaluable.
Full disclosure: we sell barcode verifiers and can help you get the right one. But maybe you don’t really need one yet. Or maybe ever. We are also a barcode quality and compliance testing service. You can get a verification report from us for as little as $25 (linear barcode) in about an hour.
Got questions? We can help. Contact us here.



