If everything goes as planned, GS1 Digital Link transition from UPC to QR Code will start in 2027. UPC (GTIN-12) will not become obsolete iin 2027. A transition period of dual marking, with both UPC and the GS1 Digital Link QR Code, is expected.
Retailers are already upgrading scanners to accept the new symbology, and brand owners are already modifying packaging to include the new 2D barcode.
Our good friend and colleague, Bruno Rolland of Axicon France made a presentation about verification of the GS1 Digital Link symbology at the GS1 Forum 2026 in Noordwijk-Amsterdam.
We are happy to share Bruno’s presentation here.
https://axicon.com/assets/Bruno-presentation-at-GS1-Forum-2026.zip
Questions? Contact us here.



