Bar width reduction or BWR is pre-press compensation for press gain. Ink spread is one of the most common causes of poor barcode performance.

Bar Width Reduction is not just a setting

Not all barcode design software provides for bar width reduction. Some are not very intuitive. Even more important is to set bar width reduction correctly. Determining the correct setting is critical and should be done with considerable care. Some barcode file providers use a standard bar width reduction based on print method. This is an ill-advised approach. The time saved could become a major headache and expense later if the chart is incorrect. Why guess when you can know for sure?

There are some variables to consider, all of which can contribute to press gain—and therefore the appropriate amount of bar width reduction. Ink thickness or viscosity can affect how much the ink spreads; vegetable-based inks behave differently than oil-based ink. Characteristics of the substrate vary: some substrates are porous, causing the ink to wick and spread. Non-porous substrates can cause problems of ink smearing or running. Impression pressure can influence pain. Worse still are substrates where the porosity is not consistent, such as papers made from recycled material.

Determine the right setting by testing–not guessing

The key to controlling the variables is to keep careful records. Document how a particular ink and substrate combination behave. This will put you in the ballpark for anticipating press gain and determining the appropriate amount of bar width reduction.

Determine bar width reduction by following these simple steps:

  • Print a barcode graphics file with a known amount of bar width reduction—or with no bar width reduction. The uncompensated width of a guard bar on a UPC symbol at 100% magnification is .0130”.
  • Measure the width of the printed guard bars. Any deviation from .0130” is the correct amount of bar width reduction for that ink and substrate combination.
  • Gain is usually to the plus side unless the barcode is being reverse printed; in those cases, bar width “reduction” is actually bar width “addition”.

Bar width reduction can compensate for many variables in the print process

Bank Phrom on Unsplash

Consider all the possible variables in the pre-press and on-press process. Ink and substrate are just two—there are others. The condition of the press, the state of its bearings, the roller pressure settings, the run speed, press room temperature and humidity can all contribute to press gain. Variables are always present. The key is to know what they are and how to control or minimize them.

Measuring the printed image is best done with a low power microscope or magnifier. High quality bar code verifiers such as those from Axicon provide an accurate bar width measurement. It is usually unnecessary to measure all the bars in a printed barcode: they all get treated the same way by the press, unless there are some very unusual adjustments or problems with the press, in which case you have much bigger problems than press gain—and bar width reduction won’t help.

An independent bar code test lab such as Barcode-Test can do the measuring for you, and recommend the right bar width reduction values based on samples you provide.

Contact us for more information.

3db Barcode Testimonial

Our company (an advanced software company) recently worked with Barcode Test to source a barcode verifier.  Not long ago, we were awarded a contract requiring products to be marked with IUIDs in accordance with MIL-STD-130.  For that standard, marking labels must pass a verification test that evaluates many variables (contrast, size, clarity, syntax, modularity, and more).  After a thorough search, we reduced our options to a select few.

In our search for a verifier, the Axicon line caught our attention.  Barcode Test is our regional reseller for this product.   From the beginning, they were very prompt with their responses.  We ended up having a quick call with John Nachtrieb to go over our needs.  John was extremely easy to work with and provided a lot of great information.  He was very knowledgeable on the matter and was quick to offer up a demo unit (free of charge).

Upon receiving the demo verifier and testing it, a few questions arose.  John joined a call with us and answered all our questions.  Ultimately, the Axicon verifier wasn’t the best fit for us, so we shipped the demo back.  John was completely understanding.  A few weeks later, Barcode Test reached back out with another possible verifier for us to try.  While they didn’t sell that brand, they just wanted to help us find the best option that met our needs. They even offered to send us the unit that they have in-house to see if it worked to our liking. 

Barcode Test is truly a great company to work with.  Their service and willingness to help the customer are far beyond what you typically get from other companies.  They are experts in barcode quality assurance and seem willing to help in any way they can (even if that means not getting a sale and recommending another option that better fits the customer’s needs).  If anyone is in the market for barcode verification/scanning services or products, I would highly recommend giving Barcode Test a call.

Regards,

Production Manager