Bar Code Match in Packaging

In its fullest sense, bar code quality is a broader topic than just the quality of the printed image. There are two additional considerations where the bar code plays an important role. One of them is what I call validation: making sure the encoded data in the bar code is on the right package. The…

How Important is Barcode Quality?

It seems like a rhetorical question—we’ve made the case over a few years and more than 150 articles that barcode quality is very important. We’ve said spectacular things like “barcodes are the connective tissue that holds supply chains together” and “bad barcodes used to be just a checkout line inconvenience; now they can mean life…

Three Ways to Assure Barcode Quality

As the saying goes, there’s more than one way to skin a cat; yes, most problems offer multiple solutions. That is certainly true of controlling the risk and liability—financial and otherwise—of bad barcodes. And the best approach may not be a single solution; sometimes a combination of solutions is best for a particular situation. Purchasing…

Barcode Quality and Black Friday

The Black Friday shopping numbers are just starting to come in—was it another down year for consumer holiday spending like last year? These numbers are an insight into consumer confidence and the state of the economic recovery. The holiday shopping experience is also a referendum on store performance; even in good economic times consumers have…

Why is Barcode Quality Important?

  Hasn’t this drum already been beaten to death? How could there possibly be anything new or interesting to say about barcode quality? Well, read on and then decide. Everybody already knows about how barcodes are the connective tissue that keeps supply chains intact. We have all heard how properly performing barcodes can prevent people…

Barcode Quality Policy

Best practices for any company involved in barcoding is to have a barcode quality policy. Who is a company “…involved in barcoding…? The short answer is any company with potential liability if a barcode does not perform as it should. That includes everybody who touches that barcode, from the graphics designer, the pre-press service, the…