This is a topic that has come up before and here it is again. Why? Because it is an important message. People believe what they want to believe and it gets them into all sorts of avoidable trouble. Just today somebody called looking for a barcode verifier, “…something in the $1000 range.”

People believe what they want to believe—part 1

Upon letting them know there is not a barcode verifier on the market from any manufacturer in that price range, except perhaps something used and worn, out of calibration and probably not fully ISO compliant, the caller let me know that they would just continue using their trusty old scanner which, after all, had served them well for years.  They didn’t quite call me a snake oil salesman but I felt it through the phone.

People believe what they want to believe—Part 2

This isn’t precisely on subject but it does help illustrate how people can talk themselves into anything. A customer who purchased a barcode verifier from us recently called to ask about the verification report. The barcode was getting an ANSI F grade and several of the ISO parameters were driving the failing grade. “But the symbol is decoding so it’s OK, right?” asked the caller. OMG.

Take heart. I will not repeat the same “Ten Powerful Reasons…” or “The Business Case…” for using a verifier rather than a scanner to test barcode quality. I found a different way to bring the message to you, and it has a delightful, some would say “quaint” British accent. I hope  you find it plausible and convincing, maybe even powerful and business-like.

Click here—and enjoy. We can help you get the right verifier for your unique needs, or test your barcodes in our lab, or train your people how to test your barcodes and control your barcode-related risk.

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3db Barcode Testimonial

Our company (an advanced software company) recently worked with Barcode Test to source a barcode verifier.  Not long ago, we were awarded a contract requiring products to be marked with IUIDs in accordance with MIL-STD-130.  For that standard, marking labels must pass a verification test that evaluates many variables (contrast, size, clarity, syntax, modularity, and more).  After a thorough search, we reduced our options to a select few.

In our search for a verifier, the Axicon line caught our attention.  Barcode Test is our regional reseller for this product.   From the beginning, they were very prompt with their responses.  We ended up having a quick call with John Nachtrieb to go over our needs.  John was extremely easy to work with and provided a lot of great information.  He was very knowledgeable on the matter and was quick to offer up a demo unit (free of charge).

Upon receiving the demo verifier and testing it, a few questions arose.  John joined a call with us and answered all our questions.  Ultimately, the Axicon verifier wasn’t the best fit for us, so we shipped the demo back.  John was completely understanding.  A few weeks later, Barcode Test reached back out with another possible verifier for us to try.  While they didn’t sell that brand, they just wanted to help us find the best option that met our needs. They even offered to send us the unit that they have in-house to see if it worked to our liking. 

Barcode Test is truly a great company to work with.  Their service and willingness to help the customer are far beyond what you typically get from other companies.  They are experts in barcode quality assurance and seem willing to help in any way they can (even if that means not getting a sale and recommending another option that better fits the customer’s needs).  If anyone is in the market for barcode verification/scanning services or products, I would highly recommend giving Barcode Test a call.

Regards,

Production Manager