This article is based on a presentation by Greg Hutchins of Quality Plus Engineering, a Department of Homeland Security certified firm in Oregon. Q + E conducts critical infrastructure protection (CIP) forensics, assurance and analytics; they are a certified enterprise risk manager (CERM) and a cyber security identity theft protection consultancy. Clients include the FAA, DHS, Post of Seattle, Microsoft, Boeing and Coca-Cola.

In part I we introduced the idea that the future of quality has evolved into risk management. This is because of profound changes that have occurred in our world—a world referred to as VUCA land. This is a world of Volatility, Uncertainty, Complexity and Ambiguity.

Barcode quality is more important than ever–because the world has changed

Those of us concerned with barcode quality can readily identify with each of these in our daily experience. Volatility is the way in which the status quo which existed just a few years ago is gone. Uncertainty is the way in which old, reliable processes no longer protect us not only from risk associated with mistakes our processes may not prevent, but also from defects in incoming resources including information and raw materials. Complexity is the way in which the business environment, the ecological environment, the risk environment and a host of other environments must now be considered. Ambiguity now pervades virtually every aspect of our lives, from who we can trust to the meaning of what is communicated to us. Ambiguity is the new norm—we can no longer allow ourselves to be uncomfortable with it because it is the new reality.

Barcode quality is the second most important enterprise risk

Especially pertinent to us, in a 2010 CFO Research Services study, the top two enterprise risks were Financial Exposure and Supply Chain Disruption. Professionals in the barcode industry recognize that both of these risks are linked to barcode performance—and they are the top 2 enterprise risks. Others include Harm to Reputation, Technology Failure, Security Breach, Natural Disaster and Physical Assets Failure.

Barcode Quality Management and Risk Management are closely linked. The barcode is so integral to the functioning of the supply chain, to logistics, to inventory management, item tracing and tracking, security—to human relationships at virtually all levels, quality assurance is now business assurance in the new reality.

Barcode Quality assurance has become business assurance

In the barcode industry it is no longer legitimate for a label printer, a graphics designer, a contract package printer or anyone involved with the barcode to claim that because they have never had a barcode problem, therefore they never will.

This is not all bad news—for the proactive, the broad thinkers, those focused on predicting and preventing, it is a great opportunity.

How great an opportunity? They will own the future.

 

3db Barcode Testimonial

Our company (an advanced software company) recently worked with Barcode Test to source a barcode verifier.  Not long ago, we were awarded a contract requiring products to be marked with IUIDs in accordance with MIL-STD-130.  For that standard, marking labels must pass a verification test that evaluates many variables (contrast, size, clarity, syntax, modularity, and more).  After a thorough search, we reduced our options to a select few.

In our search for a verifier, the Axicon line caught our attention.  Barcode Test is our regional reseller for this product.   From the beginning, they were very prompt with their responses.  We ended up having a quick call with John Nachtrieb to go over our needs.  John was extremely easy to work with and provided a lot of great information.  He was very knowledgeable on the matter and was quick to offer up a demo unit (free of charge).

Upon receiving the demo verifier and testing it, a few questions arose.  John joined a call with us and answered all our questions.  Ultimately, the Axicon verifier wasn’t the best fit for us, so we shipped the demo back.  John was completely understanding.  A few weeks later, Barcode Test reached back out with another possible verifier for us to try.  While they didn’t sell that brand, they just wanted to help us find the best option that met our needs. They even offered to send us the unit that they have in-house to see if it worked to our liking. 

Barcode Test is truly a great company to work with.  Their service and willingness to help the customer are far beyond what you typically get from other companies.  They are experts in barcode quality assurance and seem willing to help in any way they can (even if that means not getting a sale and recommending another option that better fits the customer’s needs).  If anyone is in the market for barcode verification/scanning services or products, I would highly recommend giving Barcode Test a call.

Regards,

Production Manager