Mr. Nachtrieb has 30+ years of hands-on experience in barcode technology. His team imaged the film master for the first commercially scanned barcode in North America (1974). His specialty is barcode quality. He created and hosts a highly customized barcode quality seminar which has been presented to 100's of companies, reaching thousands of quality-concerned people, helping them to avoid barcode problems and manage barcode-related risk.

Barcode Names: What Do They Mean?

[Note to people who call all barcodes “UPC’s” and all photo-copiers “Xerox machines”– don’t bother reading any further—this article will not interest you.] Not all barcode names have significance—UPC or Universal Product Code and Data Matrix, for example, are just generic names with no intrinsic meaning. Other barcode names are much more descriptive and interesting–at…

Five QR Code Myths Dispelled

QR Code myths abound, as do articles about them. Our concern is the mythology surrounding QR Code from a quality standpoint. For example, we recently saw—and commented on—an article about a new graphics design technique that makes QR Code less obtrusive and more “harmonious” with the graphic it accompanies. The QR Code examples that accompanied…

Printing Barcodes on Difficult Surfaces

Printing barcodes on difficult surfaces  can be confusing because we don’t expect some substrates to be problematic. We received a call recently from a client who was printing 1D barcodes with a thermal transfer printer on what they described as a metallic silver label. We suspect it was a silver-colored mylar, but no matter—the barcodes…

Bar Code Match in Packaging

In its fullest sense, bar code quality is a broader topic than just the quality of the printed image. There are two additional considerations where the bar code plays an important role. One of them is what I call validation: making sure the encoded data in the bar code is on the right package. The…